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Sunday, October 23, 2005

Cascade vs.

Cascade vs.


Cascade Sportsbook ( was founded in 1995 and while it has changed hands two or three times, is considered one of the oldest and most reputable offshore credit sportsbooks.Founded on the blood, sweat and tears of �Lenny�, Cascade Sportsbook has become legendary in the offshore industry.Cascade Sportsbook is simply very good at what they do, are financially solvent and are very reputable in the industry.


The one weakness that Cascade Sportsbook ( has is that they do still believe in splitting up the winnings between Cascade Sportsbook and Onshore bookmakers or agents.These relationships have worn on agents for years, and companies like Cascade Sportsbook are starting to see their market share dwindle as Price Per Head shops become more and more popular.If you are an onshore bookmaker or onshore agent looking to share your revenue with an offshore sportsbook (to the tune of paying them 50% or more of your money), there is no doubt in the offshore world that Cascade Sportsbook should be one of the companies that you research or speak with.Cascade Sportsbook is very good at what they do � PERCENTAGE SPLITS WITH AGENTS AND CREDIT BOOKMAKERS (the old-way).


The newest rage in offshore gambling however is the Price Per Head business.The Price Per Head business, being led by ( basically allows the same type of service that companies like Cascade Sports book offer, except instead of sharing in the revenue from clients, you simply pay a fee per week for your clients to use their call center and infrastructure to bet.Average savings to an agent is 90% net annually.Rather, if you would pay Cascade Sportsbook $10,000 a year for your clients to use their service, you might only have to pay ( $1,000 a year.Or, A SAVINGS TO THE AGENT OF $9,000.00 USD.��


So, how does ( do it, you ask?The fact is that the decrease in technology prices, telephone expenses, internet expenses and the drastic move of clients from making phone calls to using the Internet have allowed companies like Cascade Sports book to become more profitable than ever.The profit has gotten so large, that companies like ( have found middle-ground and can exist comfortably charging $27-$30/head/week for writing your client�s business.And, while the profits for a company like ( will never be as great as those at Cascade Sports book , there is plenty of room to make profit.In essence, the Price Per Head Bookmaking Arrangement is a WIN-WIN for the agent and (


        Because the Agent will make more than ever!Typically saving 90% over using a shop that employs the credit split model (like Cascade Sports book );

        Because ( will be able to enjoy a comfortable profit and grow.


The one negative that a company like Cascade Sports book (www.Cascade Sportsbook ) will try to emphasize in the Price Per Head model is that �since Cascade Sportsbook has a vested interest in winning, they will likely pay attention to your clients more�.Rather, they will try to beat your clients for you (because they share in the profits).


Now, while the argument is very interesting, it is mathematically impossible to prove and the fact is that saving 90% on the dollar is almost impossible to overcome (they can�t beat your clients that bad).


The fact is that the Price Per Head arrangement grew out of a group of disenchanted agents.Agents that realized they were doing the bulk of the work by recruiting clients, collecting money, etc.The fact is that the offshore sportsbook was simply providing a call center, internet service and lines making skills.At this point in the offshore sportsbook industry, these skills are commodities.And, they should be priced like commodities.Hence, the Price Per Head agency relationship exists and is growing faster than ever.


Obvious benefits of the Price Per Head Agency relationship are (i) improved earning potential for the agent, (ii) decreased legal exposure for the agent, (iii) increased customer service for the agent�s clients, and (iv) ability for the agent to do something other than answer wagering calls (they actually get time to enjoy the money they are earning).


In 1999, V.O. Group, S.A. conceived the idea of offering its world-class offerings and services to the onshore bookmaker and agent via an incredibly innovative solution � is not your traditional gambling website or allows onshore bookmakers or agents the ability to manage their clients via an anonymous PIN/Password betting system, use all the facilities and offerings of V.O. Group, S.A. and their $5,000,000 USD investment in hardware and software on a low Price Per Head/Week basis.Whereas the typical betting site offers the ability for a client to wager upon a deposit, actually targets the onshore bookmaker or agent as the client.Agents and bookmakers have raved about the advent of since its inception and make more money now than ever.


When an agent signs up with, his/her clients immediately have access to Internet and phone wagering 24-hours a day, 7-days a week, 365-days a year.During this time, clients can wager on sports (games, halves, quarters, totals, money lines and hundreds of propositions), one of two casinos (blackjack, craps, roulette, video poker, pai gow poker, or baccarat) or bet on over 300+ horse tracks nationwide (thoroughbred and harness).What this means for the agent or onshore bookmaker is 100% to 200% instant growth in Handle, Revenue and Profit without lifting a finger.


Agents and bookmakers that were interviewed stated that not only had their handle and income improved, but so had their client�s satisfaction in general.Specifically, client�s raved about the accessibility of the site, 100% uptime of the phones and Internet access, backend reporting provided at the agent�s fingertips, and the flexibility of V.O. Group, S.A.�s software team to insure each and every agent/bookmaker had what he needed.


Now boasting over 15,000 weekly bettors, was and still is the definitive leader in the Price Per Head marketplace.For more information, visit or call toll-free 1-888-333-6914 or +506-281-3400.


So, you can compare and contrast the offerings of Cascade Sports book and and you will quite simply see:


  • If you are looking for a Percentage Split of Profits, Cascade Sports book is possibly the strongest offering in the marketplace.
  • If you are looking for a Price Per Head relationship where you simply pay a negligible service fee for an offshore sports book to write your business, then is the definitive choice for you.


Friday, September 02, 2005

Innovation & Money Savings for Bookmakers

Innovation In Bookmaking

Q & A with

Dalton Wagner, Founder V.O. Group, S.A.


As Founder and Proprietor of V.O. Group, S.A., Dalton Wagner has the reputation of ferreting out new markets and attacking while other companies sit on their hindquarters and watch.One market that has always eluded offshore bookmakers is the �guy who likes dealing with his credit bookmaker�.Typically this market has been untouchable for the offshore bookmaker, but NOT for Dalton and V.O. Group, S.A.We had an opportunity to catch up with Dalton Wagner on his last visit to Panama.


Vegas Offshore:Tell us about this new product that you are calling your Price Per Head Agency Relationship.

Wagner:���� As you know, one market that a post-up sportsbook has historically been unable to attack is the huge market of bettors that have been betting with their local guy for years.The reason this market exists is the personal relationship that an onshore bookie has with his clients.Sportsbooks have attempted to educate the player and lure him away from the local bookie, however we have taken another tact.We have partnered with local bookies around the world to make their offering better and more valuable.


Vegas Offshore:So instead of attacking the local guy, you actually approach him with your offer?

Wagner:���� Exactly.The fact is that the relationship is the last thread holding clients to a local guy.Yes, there is the fact that the local guy extends credit, but with bonuses and promotions we can overcome that offering.The key is the relationship.


Vegas Offshore:I�m confused, please explain.

Wagner:���� As you know, the onshore bookmaking market has lost steam to the offshore providers like V.O. Group, S.A.The reason is that the offerings that I can provide are far superior to those that any onshore bookmaker can offer.The PPH concept is based on allowing the onshore bookmaker to provide his clients my offerings on a purely anonymous basis via an online automated tool.Rather, by signing up with my PPH service, an onshore bookmaker can compete with all offshore sportsbooks on equal footing offering 24-hour wagering, 365 days a year.All the bookmaker does is use an online system to assign PINs and PASSWORDs and pay me a small fee per week for the service.


Vegas Offshore:Wait a minute.So, this means that a small time operator in Cleveland, Ohio can offer all the same things that V.O. Group, S.A. does without making the multi-million dollar investment?

Wagner:��� Now your catching on.For as little as $25 per head per week, a guy in Ohio can compete with the biggest sportsbooks in the world.And, better yet, never answer another wagering phone call again.


Vegas Offshore:OK, I get it.They use your automated tool to drive their clients to your software online, and they simply pick up the figures at the end of the week.

Wagner:���� Exactly correct with one exception.Their clients can bet on the phone via our call center staffed with 250 people OR bet online.Again, they have access to all of the offerings V.O. Group, S.A. provides including call center access, client services and technical support.


Vegas Offshore:Is the PPH product only based on sports wagering?

Wagner:���� Very good question.The answer is no.We actually have the ability to offer clients two (2) casino products including blackjack, baccarat, slots, 3 card poker, roulette, etc.And, clients may also bet on horses at over 350 tracks worldwide.


Vegas Offshore:Wow!That truly is incredible.So, a bookie that has one client can compete with the likes of on equal footing?

Wagner:Exactly correct.But, there are two keys to the success of the product launch.The first is being able to compete head to head with the biggest sportsbooks in the world.But, arguably the most important factor is that since the onshore bookie no longer has to answer phones or track plays, he can spend all of his time picking up new clients, NOT writing bets.


Vegas Offshore:I remember that in a prior interview you had stated that the key is not winning, but finding more losers.

Wagner:���� An embarrassing quote, but true.Amateur bookmakers think that the key is to beat the clients you have.That is a huge mistake.The key to getting rich as a bookmaker is finding a new client every single day of the year.The numbers take care of themselves, the key is to get more and more people playing.That is the TRUE BEAUTY of the PPH software and agency relationship.


Vegas Offshore:Do you have any success stories to tell?

Wagner:���� I have many, but will tell you one that emphasizes what the PPH program can do.I have a bookmaker that has been working out of San Antonio, Texas for 10 years.The guy has historically made $200,000 a year from his 25 or 30 players.He was introduced to our product in July 2004, and today he is writing over 185 clients.The ability to outsource answering calls and writing tickets to us has allowed him to grow his business 600% and his revenue over 1000%.��


Vegas Offshore:Why did his revenue grow more than his business?Is it because your lines are sharper than his?

Wagner:���� There you go again.That is the obvious mistake that everyone makes.Again, don�t worry about beating the clients.Worry about getting more clients to play.But, to answer your question directly, the ability for his clients to play in the casino, play 24 hours a day, play games/halves/quarters, props, etc. is where the extra revenue comes from.Our lines might be sharper, but the advantage is more clients betting more often.


Vegas Offshore:How many bookmakers do you currently work with?

Wagner:���� We are writing business for over 250 bookmakers now.Some represent groups as small as 2 or 3; and others represent groups as large as 500.Again, remember the key is finding as many clients as possible.If you get to where you are writing 15 clients or more, it is almost impossible to lose for an extended period of time.



Vegas Offshore:So how does a bookmaker learn more about this?

Wagner:���� Simply go to any of the V.O. Group, S.A. sites to learn more.I suggest starting at or calling 1-877-512-1001 or emailing to get more information.












Tuesday, August 30, 2005

Success With Price Per Head (One Agent

Success With Price Per Head (One Agent Story)


Case Study demonstrating one agents success via Use of Price Per Head (PPH) Software Written and Owned by V.O. Group, S.A., the most successful offshore sportsbook in Costa Rica.


Price Per Head vs. One Agents Old Operation


Featuring Dalton Wagner, Founder V.O. Group, S.A.


As Founder and Proprietor of V.O. Group, S.A., Dalton Wagner has the reputation of being the most innovative operator in offshore gaming.His most recent innovation involves the direct attack upon the Onshore Bookmaking market via the unique value proposition of actually partnering with Bookmakers and Agents onshore (as opposed to attempting to steal their business).With formidable competition, Mr. Wagner founded V.O. Group, S.A. in 1998.While most companies formed that late failed, V.O. Group, S.A. has become one of the top 10 operators offshore (as measured by AnteUp; Gambling Online Magazine; Poker Player Magazine; and Many other Publications).


Sports Betting Business:The �buzz� in offshore gambling appears to be focusing on only two subjects as of late, including:Poker and Your Price Per Head Offering.What exactly is Price Per Head and Price Per Head Agency?

Wagner:���� As you know, one market that a post-up sportsbook has historically been unable to attack is the huge market of bettors that have been betting with their local guy for years (local guy = agent or corner bookie).The reason this market exists is the personal relationship that an onshore bookie or agent has with his clients.Sportsbooks have attempted to educate the player and lure him away from the local bookie, however V.O. Group, S.A. has decided to take another tact.Via our Price Per Head software written by Matthew Wilson, we have been able to PARTNER with onshore bookies or agents with our Price Per Head Agency Relationship.


Sports Betting Business:You called us with a specific Success Story that you said Had To Be Told Immediately!What in the heck could be so important?

Wagner:As the industry knows, we have been pushing Price Per Head Agency for a while now.We have a story that has to be told�it is that simple!


Sports Betting Business:OK.Go ahead and tell the story!

Wagner:The story starts with a gentleman named Paul Harris in Austin, Texas who is was a small town bookmaker making $250,000 a year in income.


Sports Betting Business:I already see where this is going.Now you are going to tell me of how V.O. Group, S.A. leveraged your PPH software and relationship with Paul to make him 30% or 50% more.Right?

Wagner:��� No, that is not the story at all.While 50% would truly be something to celebrate, it does not compare to this story!


Sports Betting Business:Stop already.Tell the story.

Wagner:���� Mr. Harris contacted V.O. Group, S.A. through our brand in August 2004, right before football season.After three phone calls we switched his 75 players from playing through his cell phone to playing via our website and call center.And, with the increased availability to the product, more offerings, and all the other items brings, guess how much Paul made?


Sports Betting Business:Well, since you did not bite on 50% more, I will say 100% more.But I doubt it!

Wagner:���� Yea, I doubt it too.How about 350% more.That�s right!I just ran the reports for Paul Harris and up to February 1, 2005, Paul has made $750,000.00.


Sports Betting Business:Wait, $750,000 is a hell of a lot more than 350% more.Isn�t it?

Wagner:���� Actually, if you take into consideration the decline we will see after the end of March Madness, he should easily make $1,200,000 this year.But, I didn�t want to overstate the facts!


Sports Betting Business:Are you telling me that by having you take the phone calls and do the accounting for Mr. Harris you made this difference in his life?

Wagner:���� That is exactly what I am saying!


Sports Betting Business:Was he that bad of a bookmaker?

Wagner:Well, I think we are better � but, he was fine.The increase doesn�t come from us beating his players more than he did.The increase comes from the product being available 24 hours a day and our company having more offerings.And, the secret ingredient helps too!


Sports Betting Business:Oh, I see.Instead of having his cell on for a few hours a day, you put the product in front of his clients all day and night for the buying.I see.But, what is the �secret ingredient�?

Wagner:���� The availability will make a person 100% more over night.But, the secret ingredient made the difference for Mr. Harris.And, the secret ingredient is TIME.


Sports Betting Business:OK, I am lost again.What does that mean?

Wagner:���� Paul Harris used to set lines, answer phone calls, watch games, grade wagers and keep figures.He did it so well, and so often he already lost his girlfriend.He simply spent all of his time operating as a bookie.When we took over, he became a RECRUITER.All Paul does now is sit in bars and recruit business.We write the business, and Paul grows his business daily.That is the secret ingredient.


Sports Betting Business:Ah, I see.He no longer spends time on the items that cost time and money�he spends his time on what makes him money � recruiting players!

Wagner:���� Christ!Your brilliant!It typically takes a bookmaker or agent about 3 months to figure that out.But, you, like Paul Harris already figured it out.You recruit, and I will beat them.Therefore the only thing that matters is getting more clients.The more you get, the more you will make.


Sports Betting Business:Of course I get it.That�s the Las Vegas model.Build in an edge and then find as many people to bet against the edge as possible.It�s simple!

Wagner:���� You sure make it sound simple.But, most bookies are stuck in the mode of trying to �beat the players�.The fact is that all you have to do is get a new client or two every day and you will be a millionaire over night.Simply ask Paul Harris who is on campus at University Of Texas recruiting players on 6th Street right now.


Sports Betting Business:So how does a bookmaker or agent learn more about this?

Wagner:���� Simply go to any of the V.O. Group, S.A. sites to learn more.I suggest starting at or calling 1-877-512-1001 or emailing to get more information.
















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